Test Bank for Marketing: A Roadmap to Success Ajay K. Sirsi

$35.00

ISBN-10: 0135066034
ISBN-13: 9780135066034

Marketing: A Roadmap to Success offers a new direction for Principles of Marketing courses.  This innovative alternative to the traditional marketing text focuses on the strategic role of marketing and provides a roadmap for attaining success.  The concise, logical presentation and unique coverage of very current material gets students excited about marketing.

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